SU
Empowering Indian women through ecommerce.
Sudara is a benefit corporation that provides employment to women in India escaping human trafficking by offering income through hand-sewn garments.
THE BRIEF
Empowering Indian women through ecommerce.
ART DIRECTION
WEB DESIGN
BRANDING
Sudara needed to launch a new web store that celebrated the origins of its garments while highlighting the social good its products provide to at-risk women in India.
Highlighting the work being done in India, where a portion of each garment sold creates job opportunities for women to escape sex slavery through job training and employment. Sudara's mission is to aid women through self-empowerment.
ART DIRECTION
WEB DESIGN
BRANDING
Using photography to help sell new garment categories.
To assist shoppers in visualizing how to style these new products, lifestyle photos were utilized to provide ideas on how easily pieces from their existing wardrobe can be used.
Moreover, this photography style effectively demonstrates how fit and fabric types interact with movement. As an exclusively online merchant, it was essential to showcase the performance of their products.
The Sudara Story.
Customers want to feel their purchases have meaning, with clear explanations of how their contributions impact the women in Sudara’s care.
Product pages feature highlights, which can also be found on their about page and in the shared stories on the Sudara blog.
Simplifying the purchase experience.
Sudara recognized that to maximize social impact, it was essential to encourage customers to make purchases. To improve conversions, various strategies were implemented, such as displaying the products on models in product boxes and using prominent callouts for collections to facilitate easy navigation.
BUILT ON SHOPIFY
Providing a foundation to build upon.
Sudara received a custom theme to build upon. As their business grew, their webstore evolved seamlessly, making inventory management and product uploads easy with Shopify.
MORE WORK I'VE DONE
A collection of recent work.
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