OR
A luxury e-commerce website for high-end leather goods.
Empowering a beloved Portland family leather business with an e-commerce platform to sell their handcrafted leather goods.
THE BRIEF
A luxury e-commerce website for high-end leather goods.
ART DIRECTION
USER EXPERIENCE DESIGN
BRANDING
Orox Leather is a Portland based leather retailer that had great success with their brick and mortar store, but needed a way to increase revenue beyond local sales alone.
Orox's previous e-commerce platform lacked essential features, leading to a frustrating shopping experience. My goal was to address these and other user experience issues.
ART DIRECTION
USER EXPERIENCE DESIGN
BRANDING
Transforming the brand's overall perception.
Although Orox is featured on every Portland travel list, the brand is perceived as a small family business. I aimed to address this through design.
Their story is truly inspiring. It all began in Oaxaca, Mexico, where they started making sandals and baseball equipment. Now, four generations later, the family is thriving in Portland, OR.
The Orox Story.
Shoppers today want to support brands they identify with and causes they find worthy. Orox’s inception represents hope and The American Dream.
Each product page features behind-the-scenes insights into the construction process, providing a comprehensive view of how the product was made.
DIRECTING TO A PURCHASE
As with any high-end product, sharing the manufacturing details, craftsmanship, and the lifestyle associated with the product, all encourage a customer to make a purchase.
Eliminating anything that disrupts focus.
When you see an Orox product or feel it in your hands, you can sense the craftsmanship and durability of a hand-crafted masterpiece. The Orox shopping experience mirrors the physical store - it's distraction-free, with a spotlight on stunning photography, elegant typography, and transparent pricing.
BUILT ON SHOPIFY
Empowering the owners to effortlessly manage their own shop.
Creating a web store that empowers clients to manage and update it allows business owners to stay agile and responsive. Opting for the Shopify CMS was a no-brainer for Orox, providing them with the freedom to make frequent updates to their store.
MORE WORK I'VE DONE
A collection of recent work.
Partner with me to create outstanding web experiences. Contact me for more work samples.
