AD
Launching a sprinter van conversion website.
Helping Adventure Wagon acquire their first customers through a new website that converts Sprinter vans into adventure vehicles.
THE BRIEF
Launching a sprinter van conversion website.
WEB DEISGN
E-COMMERCE
BRANDING
Adwagon needed to launch a new website that would allow them to share their story and acquire customers for their sprinter van conversion business. We aimed to attract the right customers to engage with their brand.
Focusing on connecting with a "tribe" of individuals who love the outdoors and are happy to discover new paths in familiar settings. These individuals can now upgrade their tents for a mobile fortress on wheels that is ready for anything Mother Nature will throw at them.
WEB DEISGN
E-COMMERCE
BRANDING
Breathing new life into the lifestyle brand.
To communicate with this tribe, the emphasis was placed on showcasing moving vehicles, using simple language, and portraying the beauty of nature.
Each vehicle is customized according to the van model and the customer's preferences. Therefore, it was important to emphasize showcasing the vehicle in different climates and activities to demonstrate the possibilities of a customized Adwagon vehicle.
SELLING THE STORY OF ADVENTURE AND FREEDOM
To encourage conversion, we provide customers with the opportunity to be a part of an exciting story of fun and the joy of conquering something new.
Selling a high-cost item like vehicle customization requires upfront positioning to sell. This includes enticing potential customers with the idea of "what if" and guiding them along a path to dream about what could be possible. Adwagon ultimately sells freedom, not just vehicle parts and add-ons.
ADWAGON CUSTOMER
“Wherever we went we drew a crowd. People wondered where they could get our storage units and where they could rent one of these for their next adventure."
MAKING ADVENTURES ACCESSIBLE TO ALL
Choose your own adventure.
Adwagon not only sells parts to customize existing vehicles but also provides regional installers to reduce the barrier to purchase. If you want to test drive a vehicle, there are dealers in the northern Oregon area where you can rent one and experience the thrill of a basecamp on wheels.
MORE WORK I'VE DONE
A collection of recent work.
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