OP
Elevating marketing with the campaign planner designer for enterprise businesses.
Opal’s campaign planner provides marketers with the necessary tools to create and maintain plans for businesses of any size.
THE BRIEF
Elevating marketing with the campaign planner designer for enterprise businesses.
USER TESTING
UX DESIGN
PRODUCT DESIGN
A significant challenge marketers face when planning their campaigns is visualizing them over time. This is compounded by the fact that these plans often change, require edits, and need to be submitted for approval.
Opal’s campaign planner provides marketers with the necessary tools to create and maintain plans for businesses of any size.
USER TESTING
UX DESIGN
PRODUCT DESIGN
The central hub for the campaign source of truth.
Effective marketing starts with solid planning. By giving marketers a central hub for real-time collaboration, they can cut down on the time spent getting everyone on the same page using other methods.
Ownership of work can be assigned to others, and users no longer need to wait for plans to be manually updated and sent through methods like email or Slack. All information can be kept as public or private as necessary through privacy controls.
BUILT ON BLOCKS
Each campaign in this view is made up of blocks, containing work for each campaign.
Blocks allow users to keep work centralized in one place. Marketers no longer need to dig through email, Slack, cloud storage, or personal devices to keep progress in sync with other team members.
TESTIMONIAL - THE POKEMON COMPANY
“Opal is an indispensable tool. This helps every marketing org and every team get attached to a source of truth. It helps us make sure there is no overlap, and that we are speaking to the right audience”
Make your view as unique as your campaigns.
Each campaign has unique requirements, and it's rare for two campaigns to have anything in common. To help users differentiate between campaigns, they have tools to customize each block. Users can customize each block by zooming, adding metadata, or including images, allowing them to make each block as unique as they want.
SHARING YOUR CAMPAIGN PLAN
Sharing and approval made easy.
Before launching, campaigns undergo multiple iterations and require approval. To facilitate this, users can share their plans with their supervisors to gather feedback and obtain approval.
MORE WORK I'VE DONE
A collection of recent work.
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